About Aurora Sewing Center
Western New York's Destination for Sewing, Embroidery & Quilting Since 1978
At Aurora Sewing Center, our mission is to inspire and empower sewists, quilters, embroiderers, and makers of every skill level to create their legacy through sewing. We make sewing, embroidery, quilting, and crafting easy, enjoyable, and rewarding through expert guidance, hands-on education, and industry-leading products.
Family-owned and operated since 1978, Aurora Sewing Center has proudly served Western New York for nearly five decades. What began as a local sewing machine store has grown into one of the region's leading destinations for sewing machines, embroidery machines, sergers, quilting machines, sewing classes, and creative education.
The Best Brands in Sewing, Embroidery & Quilting
Visit any of our three Western New York locations to explore the latest innovations from industry-leading brands, including: BERNINA, Bernette, Baby Lock, Brother, Janome, and Juki.
Whether you're looking for a sewing machine, embroidery machine, serger, multi-needle embroidery machine, or longarm quilting machine, our experienced team will help you find the perfect fit for your creative goals. We also offer the AccuQuilt fabric cutting system, Laurastar ironing systems, embroidery supplies, notions, and sewing accessories to support every project from start to finish. Plus, you with over 8,000 quality fabrics to choose from, you will want to visit all three store locations; East Aurora, NY, Williamsville, NY and Victor, NY!
Education Is What Sets Us Apart
At Aurora Sewing Center, we believe that confidence comes through learning. That's why education is at the heart of everything we do.
Our expert instructors teach more than 750 sewing, embroidery, quilting, serger, machine owner guide classes, events and clubs every year, available both in-store and online. From complete beginners learning to thread a machine to advanced embroiderers and longarm quilters expanding their skills, we provide a welcoming environment where creativity can thrive.
We also host hundreds of special events, demonstrations, clubs, retreats, and our popular Sew-cial Club, giving our customers ongoing inspiration, project ideas, techniques, and opportunities to connect with fellow sewing enthusiasts.
First-Class Sewing Machine Service & Repair
At Aurora Sewing Center, our factory-trained and certified technicians bring more than 80 years of combined experience in sewing machine service and repair. From routine maintenance and tune-ups to complex repairs, our expert service team works on all makes and models of sewing machines, embroidery machines, sergers, and quilting machines.
Regular service helps keep your machine running smoothly, extends its lifespan, and ensures the precision performance you expect from your sewing equipment. Whether your machine needs a cleaning, adjustment, troubleshooting, or a complete repair, you can trust Aurora Sewing Center's Service Department to provide professional, reliable care backed by decades of experience.
We're committed to helping you spend less time dealing with machine issues and more time doing what you love—creating, sewing, quilting, and embroidering.
Williamsville Location
East Aurora Location
Victor Location
We have over 8,000 quality fabrics, embroidery designs, patterns, notions, threads, and sew much more! Aurora Sewing Center offers everything you need to satisfy your passion.
Not sure what to get that special someone? An Aurora Sewing Center gift card is the perfect gift for someone special.
More Than a Sewing Store
Aurora Sewing Center is more than a place to buy a sewing machine—it's a creative community. Our knowledgeable team is passionate about helping customers succeed through personalized service, expert product knowledge, hands-on training, and continued support long after a purchase.
Whether you're interested in sewing, quilting, embroidery, garment making, home décor projects, or crafting heirlooms for future generations, we're here to help you create something extraordinary.
Visit Aurora Sewing Center today and discover why sewists across Western New York trust us for sewing machines, quilting supplies, embroidery education, and creative inspiration.
Click here to visit or join our Facebook page: Aurora Sewing Center.
Click here to request to join our Private Facebook Group, Behind the Seams.
Educators
Aurora Sewing Center Owners
Scott Perry & Alyssa McDonell
Continuing a Family Legacy
Aurora Sewing Center's story began in 1978 when Theresa Findlay founded the business in East Aurora, New York, with a passion for helping people discover the joy of sewing. After Theresa's passing in 1996, her sister Regis Boire and Barbara Perry continued to grow the company, expanding with a second location in Clarence, NY. Under their leadership, Aurora Sewing Center earned national recognition as one of the country's top BERNINA dealers and became a trusted destination for sewing machines, embroidery machines, quilting supplies, sewing classes, and creative education throughout Western New York.
Their commitment to customer service, sewing education, and community helped establish Aurora Sewing Center as one of the region's leading sewing machine retailers. They founded the Bernina Club and pursued education to the fullest. In 2006 Barb Perry became sole owner and expended the offerings to include Baby Lock. She continued the educational push with Aurora Sewing Center's Sewing & Embroidery Club, while also hosting numerous sewing, embroidery, and quilting events, and built a thriving community of makers passionate about creating and learning.
When Barb passed away unexpectedly in 2017, ownership of the business was left to her children, Scott Perry and Alyssa McDonell. Although neither had previously worked in the store(s) or sewing industry, both chose to leave successful careers to continue their mother's vision and preserve the creative sewing community she had built. Supported by an exceptional team of educators, sales professionals, and certified sewing machine technicians, Scott and Alyssa have continued to expand Aurora Sewing Center's commitment to sewing education, machine expertise, and customer service.
Today, Aurora Sewing Center proudly serves sewists, quilters, embroiderers, and makers across Buffalo, Western New York, Rochester, the Finger Lakes and beyond as an Authorized dealer for Bernina, Baby Lock Brother, Janome and Juki! With locations in East Aurora, Clarence, and Victor, NY, along with virtual sewing, embroidery, and quilting classes, Aurora Sewing Center continues to inspire creativity while providing the industry's leading sewing machines, embroidery machines, quilting equipment, service, and support.
Come & Join a Class!
Find your inspiration, make new friends at Aurora Sewing Center's classes or Clubs! Visit our calendar to view and register for upcoming virtual & in-store classes!