Expanding Our Product Offering

Aurora Sewing Center is proud to announce an exciting expansion of our sewing machine offering. We are thrilled to introduce sewing enthusiasts to a new dimension of possibilities by incorporating Janome sewing and embroidery machines in all three store locations, and Brother sewing, embroidery and electronic cutting machines at our Victor store location.

For those tried-and-true BERNINA, Baby Lock, bernette and Juki customers — have no fear, we are carrying on as usual with first-class education and service for the best products in the industry! In fact, BERNINA has just rolled out the NEW 790 PRO, which is a must-see, along with the full Kaffe lineup of B770QE PLUS, B570QE and B475QE! We are sew excited to see what Baby Lock rolls out in the coming weeks as well.

So why are we altering our direction?

  • We understand that each sewing enthusiast has unique preferences and needs. After a long internal vetting process, we know that by bringing in both Brother and Janome sewing machines to our product lineup we will be able to cater to a wider range of creative interests and best serve you.
  • Brother and Janome are renowned brands in the sewing industry, known for their commitment to quality and innovation. These brands have consistently demonstrated a dedication to incorporating the latest innovations into their machines along with a large array of excellent built-in features. For example, the new (coming soon!) Janome Continental M8 Professional and Horizon Memory Craft 9480 have great throat space and come with some outstanding new features. And currently we are at the annual Brother convention so we are in the process of learning about all of the new items Brother is rolling out right now! Whether you're a beginner, an experienced seamstress, or a quilter, our expanded offering will ensure that you find the perfect sewing machine that aligns with your skill level and projects.
  • Another reason for choosing Brother and Janome as additions to our product lineup is their reputations for producing high-quality, durable sewing machines. At Aurora Sewing Center, we value quality as much as our customers do. By bringing in these trusted brands, we aim to uphold our commitment to excellence.
  • In addition, we have been servicing and repairing Brother and Janome machines for years. Now that we are a dealer, our certified service technicians will continue to offer the same world-class service that they always have!

As part of our dedication to fostering a strong sewing community, Aurora Sewing Center is excited to offer a comprehensive product lineup, and with that comes our top-notch education and support for all customers no matter what sewing machine you choose. For any new machine purchased at Aurora Sewing Center, we provide lifetime machine owner's guide classes, a complimentary club membership, and our service!

Our team of experts is well-versed in these brands, ready to guide users through machine setup, operation, maintenance, and troubleshooting. Come discover the endless possibilities that await with our new lineup of Brother and Janome sewing machines. Your next sewing masterpiece is only a stitch away ... see you soon!